Nice to see you.

We are a market research provider that is dedicated to evolving the way in which Millennial consumers and brands interact. We focus on collecting insights and intelligence through empathic methodologies to obtain a better understanding of how brands can leverage their relationships with digital-age consumers.

Our parent company, D. Gustafson & Associates, focuses on pharmaceutical / healthcare market research, with over 25 years of experience working with leading healthcare and consumer brands. 

Our Expertise

At Lytix, we employ an empathic approach to gain insights and intelligence in order to obtain a better understanding of how brands can leverage their relationships with Millennial consumers.

Our experience is rooted in various categories:

  • Education
  • Entertainment
  • Financial Services
  • Food and Beverage
  • Non-Profit
  • Recreation
  • Retail
 

Our Team

  Dave Gustafson   Chief Insights Officer

Dave Gustafson 
Chief Insights Officer

  SUE MCMILLAN  CHIEF RESEARCH OFFICER

SUE MCMILLAN
CHIEF RESEARCH OFFICER

  Debbie GustafsoN  Sr. INSIGHTS CONSULTANT

Debbie GustafsoN
Sr. INSIGHTS CONSULTANT