Insight Community
Industry: Retail

Situation
A major player in the home shopping sector sought to optimize their relationships with key constituents (e.g., high volume purchasers)
Methodology

Series of three consecutive 10-week Insight Communities consisting of exercises, questions, and contests to encourage interaction among community participants – client moderated one day each week, while moderator interacted with the community participants the other days; participants also interacted with each other (on both an aided and unaided basis)


Objectives

Gain a deeper understanding into the purchasing behavior of three segments (e.g., high volume purchasers) in order to drive a greater propensity to purchase


Findings

In addition to gaining a deeper understanding of the drivers of behavior among the segments, all three programs were so successful that the communities continued to thrive beyond each 10-week program