Social Listening
Industry: Non-Profit

Situation
A non-profit organization wanted to obtain a better understanding of their digital media impact and what was being communicated about them and their key competitors across social media channels
Objectives

Monitor all brand mentions and performance of campaign initiatives across open APIs, such as Twitter, Instagram, and Facebook


Methodology

Leveraged use of social data platform to synthesize insights and compile results into monthly deliverables


Findings

Optimized data and changed the monitoring paradigm from retrospective reporting to real-time reporting to produce more actionable recommendations